What is L’AMP?

You are looking for professional strategic planning to master complex, new marketing tasks or need support in change, growth and organizational management? Search no longer.

L'AMP throws light on the essential and amplifies your personal and your team’s development through sparring and coaching. Together we make your ideas vibrate and loud so that they are heard and understood.

L'AMP supports you and your team with hands-on expertise in research, analysis, strategy, conception and implementation, whether on call or in interim management. L'AMP offers objective advice and coaching-oriented sparring, both for individuals in executive management as well as for entire project teams, and also helps to optimize your internal processes if necessary.


Strategic Planning
  • Account Planning, Research & Analytics
  • Pitch Consultancy and Management of Creative Processes
  • Marketing Planning, Project Planning and Project Management
  • Storytelling for Content-Strategies and Presentations
  • Condensation and Consolidation of Strategic Concepts
  • Creation and Compilation of Decision Memos
  • Career Coaching
  • Change Management
  • Conflict Management
  • Interview Preparation
  • Leadership Training for New Professional Roles/Positions
  • Work-Life-Balance
  • Mindfulness
Workshops & Team-Training
  • Account Planning
  • Strategic Planning
  • Concept Development
  • Storytelling
  • Presentation Techniques and Skills
  • Time- and Self-Management
Keynote Speeches

Upon request, L'AMP gives tailor-made, academic or entertaining and engaging keynote speeches, e.g. on following topics:

  • Brand Strategy
  • Sports Sponsorship and Management
  • Digital Management and Digital Transformation
  • Agency Management and Leadership
  • Coaching as a Management Tool
  • Systemic Consultancy and Advice

L'AMP - that's me:
Daniela Romanos.

As a graduate in sociology and advertising psychology, I can now look back on 20 years of professional experience in brand management consulting. My previous career path took me through various companies and communication agencies in Frankfurt and Munich, where I got to know and co-designed the agency business as a project and event manager, client consultant, conceptioner and business development strategist. Most recently, I was responsible for the Strategy Division as Senior Director Strategy at the Munich-based arm of the globally leading sports and entertainment agency CAA (Creative Artists Agency).

Allianz, BMW, Daimler, Henkel, Mercedes-Benz and T-Systems are just a few of the top brands with which I was able to work together on numerous communication platforms worldwide and develop my skill set. My consulting projects spanned sports sponsorship, including Football, Golf, Motorsports, Athletics, Olympic / Paralympic Games, Cycling and Stadium Naming Rights, to Brand Communication through Contemporary Art and Corporate Social Responsibility (CSR).

Since June 2018, I have been operating under the name L'AMP as a freelance strategic planner and certified systemic business coach. I advise project teams and individuals at executive level both in the context of complex, new marketing tasks as well as in change, growth and organizational management.

In September 2018, I received a teaching assignment as a lecturer at the Hochschule Fresenius in Munich for the departments Sports Management and Digital Management.

Why L’AMP?

  • L'AMP provides the only antidote to complex issues: focus.
  • L'AMP specializes in methods that promote structured thinking and action, thus enabling innovative solutions.
  • L'AMP acts as an empathic consultant at eye level. Together we start where you are and bring out the best of what you have.
  • L'AMP advises from an external point of view and is therefore objective.
  • L'AMP is constructive and solution-oriented.
  • L'AMP wants you to get to your destination quickly, and accompanies you on short stages or long distances.

“The high quality of Daniela's method of working stems mainly from the fact that she asks the right questions and brings to the table a wide range of specialist knowledge. This ability, coupled with her direct but charming and humorous way of communicating, is very effective when it comes to achieving your own planning goals as quickly as possible”.

Dominicus Doriat and Marc Socher,
Managing Directors at CAA (Creative Artists Agency)

“We at ‘Wir sind Jerry’ want to shake up the sports business industry and create a counterbalance to classic agencies. Daniela understands our vision and way of working like no other. That’s why we rely on her as one of our core experts, especially when it comes to planning and conception. We gladly recommend working with her”.

Karsten Streng,
Managing Partner at Wir sind Jerry GmbH

“The planning workshop with Daniela gave our team excellent impulses. She advises with brains and heart and we can highly recommend her as an exceptional expert!”

Johanna Bormann and Peter Mruk,
Managing Partners at Sponsorplan GmbH